About Chalo
Chalo is a Belgian company, founded by Gita Van den Boer which specialises in bringing authentic Indian chai drinks and healthy food products to a global market. The company's mission is to honor the traditional Indian chai heritage by offering an authentic recipe in a convenient, consistent and affordable solution, while respecting the history behind its creators. Chalo offers a range of "Hug in a Mug" chai and "Funky Feel Good Food" products that include award-winning chai lattes and healthy snacks.
Chalo attaches great importance to sustainability and fair trade, and all their products are 100% vegan. They strive to become the market leader in healthy food and beverages for both catering and home consumption. The company also has a strong social agenda, where they support projects for women and children on tea plantations in India with a focus on education and women's empowerment.
Chalo distributes their products through trendy coffee shops and specialty stores, and works closely with their customers to build a loyal customer group, called the "Chalo-tribe", who share the company's values and mission. Gita Van den Boer's personal journey from volunteering in an Indian orphanage to becoming a successful entrepreneur has inspired the company's values and vision to promote healthier lifestyle choices and cultural discovery through their products.