CleverCoffees ceo, Lars Frello og head of coffee, Lindy Brogaard

About CleverCoffee

CleverCoffee is an award-winning coffee roaster, established in 2014. As a certified B Corp company, we use our primary business to create a positive impact on the world. We are legally committed to having a significant positive impact on society and the environment as a whole.

We trade directly with coffee farms around the world, and we pay a quality bonus for the coffee so that the coffee farmers can also develop their business in a responsible way.

We are actively working to reduce our carbon footprint and publish our climate accounts every year according to the GHG Protocol. We roast all our coffee in our own roastery on the world's most environmentally friendly coffee roasters.

Our Coffee

At CleverCoffee we buy, roast and sell coffee. We gently roast the highest quality beans available.

It gives the opportunity to taste the difference in where the coffee comes from, how it is processed, roasted and brewed. There are no flavour enhancers here, just the pure product.

We describe our coffee as light roasted specialty coffee, and we think that is the best and most honest way to make coffee.

Accountability

We have set out to run a company that makes an effort to buy, roast and sell coffee in a responsible manner. We do this with full transparency and by challenging the usual way coffee is traded.

The coffee you buy at CleverCoffee leaves a well-documented, positive impact on the world.

Our History

Timeline

Lars Frello, CEO og Founder af CleverCoffee

A Garage Viby, Denmark

For 27 years, the founder and CEO of CleverCoffee had yet to drink a cup of coffee he liked. But a dear friend introduced the cocoa-drinking Lars Frello to specialty coffee and he has never looked back.

In 2014, he bought his first coffee roaster, and eventually he ended up buying a new and bigger roaster which led to the family moving to the small village of Fillerup.