Together we alleviate poverty

Social responsibility


Better payment to the coffee farmer

We pay far above the market price for our coffee beans so farmers get better living conditions and the opportunity to invest in their future


full transparency

Two out of three coffee farmers live in poverty

No one should make a profit at the expense of the poverty of others.

It is therefore essential that we are 100% transparent in all aspects. If your coffee supplier won't tell you what they paid for their coffee beans, then they are probably part of the problem.

fairtrade, markedspris, CleverCoffees betaling

Social responsibility

Fairtrade is not ambitious enough

Research shows that widespread product certifications such as Fairtrade and the Rainforest Alliance make no measurable difference to alleviating poverty. (source)

Therefore, none of our coffees carry these certifications. Instead, we are completely transparent about what we have paid for our coffee beans - and we encourage other coffee roasters to do the same.

CleverCoffee is certified B Corp

Your guarantee of our responsibility

We have B Corp's verification that our coffee fights poverty.

This is documented by the fact that B Lab has specifically audited us by comparing our contracts for coffee and invoices from the coffee farms with data from globallivingwage.org

You can therefore be 100% sure that as a customer of CleverCoffee you contribute to everyone on the coffee farm being paid a salary that is above the living wage.

kaffefarmer med små kaffetræer

Who has ownership?

No land grabbing

Since 2000, foreign investors have acquired 26.7 million. hectares of agricultural land, primarily in developing countries. This has resulted in an estimated loss of income for the locals of DKK 34 billion. dollars.

We will never buy up land and productions abroad. All the coffee farmers we work with own their own land and production. They have full ownership and reap the long-lasting benefits themselves.

kaffefarmer i Brasilien

We cut out the middleman

Direct trade

We know the coffee farms personally because we deal directly with them. This means we have a very transparent value chain without unnecessary intermediaries.

It gives you extra security and brings you closer to the farm.

By 2023, 89% of our coffee was traded directly.

latteart i kaffekop

Responsible coffee in the office

Every cup has an impact

Coffee from CleverCoffee is an obvious opportunity to get your employees closer to the company's responsible agenda. And every single cup makes a well-documented positive difference.

Coffee is close to the individual employee and something tangible in everyday life. Now the colleagues gather about the company's responsible choice.

Coffee solution at clevercoffee

We offer:


Exceptionally tasty and responsible coffee

B Corp logo

Certified accountability that gives peace of mind

CO2-neutral or organic?

Two coffees, each with its own impact

1 kg kaffepose med impact no. 01

CO2-neutral coffee beans from Brazil


In this coffee you will find a round, rich and sweet taste with notes of chocolate and caramel. This is a real crowd pleaser that you can easily serve on any occasion.

The coffee is verified CO2-neutral according to the Net-Zero Standard (SBTi).

Here they drink CleverCoffee in the office:

Contact us

Let's have a no-obligation chat about how we can best help you.

Give us a call

+45 50 40 33 76

More than just coffee

Extra services as a business customer

transparency report

Transparency Report

clevercoffees e-læringsplatform vist på mobiltelefon




Lars Frello holder kaffesmagning

Coffee tasting



We are completely transparent throughout our value chain. If you want to dive down the rabbit hole, you can read our latest Transparency Report here.

Our B Corp certification is a third-party guarantee that we are a responsible company. With the certification, we have documentation that we:

1. Alleviates poverty in the producing countries

2. Increases biodiversity in the production countries

You can read much more about our responsibility here .

Yes, we can - and we are very happy to do so.

If you simply write an email to support@clevercoffee.dk and describe your current coffee consumption, we can calculate the CO2 savings you will get if you switch to our coffee.

When you are a business customer with us, you receive an annual statement of the CO2 savings you have achieved in the past year.

Yes, we are happy to share all our documentation with you. It includes i.a. what payment the farmer has received, what emissions the coffee has caused, GPS coordinates of the coffee farm, so that it is guaranteed to be free of deforestation, and all other documentation you need.

Training and communication

Yes, we are happy to come and help with the training of your staff. That way, they can brew and present the coffee in the best possible way - and both parties are happy.

As a business customer, you also get access to our e-learning platform CleverCoffee Learn. The platform consists of a large number of courses with text and video, which describe how your coffee machine works, is cleaned and maintained, stories from the coffee farm and tips and tricks for coffee brewing.

The e-learning platform functions as supplementary training for your staff - but can also be accessed from the phone when the "how was it just now..." questions pop up in everyday life.

Yes, when you become a business customer with us, you will receive a complete communication package with images and texts, which can be used on your channels to talk about your new coffee solution.

You have the option of having various printed materials sent, e.g. our annual Transparency Report, which is full of exciting articles and great pictures, and which works really well as a coffee table book. It has many customers lying in front where they serve the coffee.

Of course, we would also very much like to work with you on an external story - and if you want tailored communication materials, we can do that too.

We are happy to do a coffee tasting for you - even if you are not a customer (yet). Write to support@clevercoffee.dk and we can arrange a coffee tasting either on our premises or at your place. If there is potential for collaboration, the coffee tasting is absolutely free.

The technical

Yes, we are of course very happy to help with the full installation of your equipment.

Yes. Although our machines are very reliable, accidents can of course happen. A typical service agreement entails a reaction time of max. 8 hours - and we are happy to help with both small and large challenges.

You can always catch us on the phone, and you can expect us to be available and present.

Yes. On most machines, you can advantageously make a leasing agreement - and many of our customers prioritize this. The terms of the agreement depend on the machines. If you have any questions about a possible leasing agreement, please feel free to write to us at: support@clevercoffee.dk

Yes. We can install monitoring equipment on the coffee machines, so that we from the roastery can keep an eye on your consumption of coffee and the condition of the machines. This way we can ensure that there is always coffee in stock, and we are automatically warned if a machine needs service.

Yes. We have good collaborations with other B Corp certified companies that make both tea and hot chocolate in very high quality with a very high degree of responsibility. In this way, you can get a complete solution for hot drinks with an overall consistency of quality and responsibility.