We are proud and humbled to be among the nominees for the Partnership Award at REBOOT 2024 – Denmark's B2B sustainability event.
It is an award that pays tribute to companies that, through strong partnerships, promote the green transition and sustainability in the value chain.
This nomination is not only a recognition of our work, but also a tribute to our close collaboration with the Brazilian coffee cooperative Sancoffee.
Partnership across continents
We are particularly proud of this nomination because it highlights the value of strong partnerships – even when they span large geographical distances. Together with our Brazilian partners, we show that ambitious sustainability goals can be achieved when we work closely and strategically together.
Sancoffee is a cooperative company owned by Brazilian coffee farmers, which manages almost 10,000 hectares of coffee production. Sancoffee is - like CleverCoffee - certified B Corp.
In 2024, Sancoffee won the Specialty Coffee Association's Sustainability Award. They did this on the basis of their holistic work with responsibility throughout the value chain - both socially and environmentally.
Sancoffee is extremely skilled at measuring and reducing their CO2 consumption. Since 2020, they have sequestered more CO2 than they emitted, making them one of the only CO2-neutral coffee cooperatives in Brazil.
Together for a greener coffee industry
Through the collaboration with Sancoffee, we have achieved something very special: the production of Denmark's first Net Zero coffee - namely our IMPACT No. 01.
A typical standard coffee emits 10.2 kg of CO2 per kg of coffee. With IMPACT No. 01 we have reduced CO2 emissions by more than 95% to less than 0.4 kg CO2 per kg. This meets the Science Based Targets Initiative (SBTi) requirement for Net Zero.
We have compensated for the remaining nearly 5% emissions with Verified Carbon Offsets, which makes the coffee completely CO2-neutral.
This effort not only means a lot to us, but also to our customers. One customer – a large Danish financial company – saved more than 180 tonnes of CO2 in the first year, just by switching to our coffee.
Transparency in every single bag of coffee
One of the greatest strengths of the collaboration with Sancoffee is the high degree of traceability. Each and every bag of coffee comes with detailed data on its production and CO2 emissions. This gives our customers a unique opportunity to understand and document their impact.
The majority of all consumer coffee - for example the one you buy in a supermarket - cannot be traced back to the farm by the coffee companies. The coffee is bought and sold between so many different intermediaries, importers, exporters and large warehouses that you simply lose the connection and traceability to the place where the coffee is grown.
We deal directly with the coffee farm - and thus skip all the middlemen - therefore we have direct access to the processes that take place on the coffee farm. We know exactly where our coffee comes from and who we trade with.
Thanks to REBOOT
We would like to thank REBOOT for this recognition and at the same time send a big congratulations to the other nominees: Crateit and Bygma . We look forward to hearing more about your inspiring projects at the REBOOT event on 20-21. November, 2024.
Let's celebrate powerful partnerships driving positive change in the world! 🌍
