Case story: Aroma

At Aroma, the coffee must taste good and fill up quickly

The good experience and high quality are key elements at Aroma. The cozy bakery and café makes things from scratch from good ingredients and wants most of all that their customers have a really good experience. It is therefore important that the coffee tastes particularly good and can be part of the café's good reputation.

Aroma is busy - therefore it is also important to them that the collaboration on their coffee solution includes a good and fast service. They get help with their supply and stock balance, so that their customers can always count on the same good cup of coffee.

The result of our collaboration

The best coffee in town

The coffee is of the highest quality, which can impress both the daily lunch guests, as well as the walk-in who needs a to-go cup with them on the road.

Meet Marie and Aroma

Aroma is a cozy bakery and café in the middle of Herning. At Aroma, you will find good and solid craftsmanship, and their bread is made from scratch. The atmosphere is good, the customers are happy and the staff serve both good food and big smiles. In the video, you can meet Marie, owner and general manager of Aroma, who talks about the place and how they got CleverCoffee.

"We don't feel that CleverCoffee can do much better. We are just completely satisfied with both the product and your service."

Marie Juul Jensen, owner

Aroma's wishes

Quality and taste

Aroma wants to give their customers a thoroughly good and memorable experience in the café and bakery.

Our solution

Exceptionally tasting specialty coffee

We only import coffee that is among the top 5% in quality.

A look at Aroma

Coffee setup for cafes

In addition to the good taste, Aroma also prioritizes the serving of their coffee. Their staff are trained in making espresso and latte art - mixed with a little personal curiosity and interest, it gives beautiful coffee drinks with nice patterns.

Aroma's coffee setup consists of:

1 Espresso machine, which can deliver up to 150 cups per hour. 

1 Filter coffee machine

1 PUQpress, which delivers a uniform tamp every time.

The coffee solution at Aroma

The good experience

".. the city's best coffee and delicious home-baked bread."

Quality is important to Aroma, because it must help to ensure a good experience for their customers. As a combined bakery and café, coffee takes up a lot of their selection - both for the early breakfast guests and the later brunch.

Aroma's guests are happy with the coffee. So happy that several of the place's reviews praise the coffee in particular. Aroma also uses the coffee to position itself in their local market and stand out. Here, the customers get a little extra in the experience.

The coffee solution at Aroma

The close collaboration

It should be easy to get hold of your coffee. That is why Aroma also emphasizes the good service and the close collaboration with CleverCoffee. It is a valuable help for them to get a helping hand to keep an eye on their consumption and stock.

Because we have worked with Aroma for so long, we know their coffee consumption. This means we also know when to call and ask if they need a little refill. For a busy place like Aroma, it is crucial that you don't run out of coffee.

The coffee solution at Aroma

The responsible choice

At Aroma you will find solid craftsmanship and a good atmosphere, where both customers and staff show big smiles. They prioritize good ingredients and responsibility when they serve brunch, cakes and delicious sandwiches. That prioritization must of course also be felt in the coffee.

We can meet that with IMPACT No. 01. The coffee is bought directly from the farmer, it is CO2-neutral, it is B-Corp certified, and it thus fulfills Aroma's desire for responsibility, taste and quality.

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