
Together we make a difference
You alleviate poverty


Together we alleviate poverty
Together, we alleviate poverty in the coffee industry by paying coffee farmers well above the market price.
Better payment
In 2024, we paid an extra $96,423 to coffee farmers. That's the equivalent of 24 living wages in Honduras.
How Clevercoffee does it
3 principles for alleviating poverty
Full transparency
How we paid coffee farmers in 2024

Poverty
More than 5 million coffee farmers live in poverty
No one should make a profit at the expense of the poverty of others.
That's why it's essential that we are 100% transparent at every stage. If your coffee supplier won't tell you what they paid for their coffee beans, then they're probably a part of the problem.
We alleviate poverty by paying more for our coffee. Simply put.

Better payment
Fairtrade is not ambitious enough
Many consumers have the perception that Fairtrade certified coffee helps alleviate poverty.
Unfortunately, research shows that there is no evidence that certifications such as Fairtrade and Rainforest Alliance have any impact on the living conditions of coffee farmers. Source: Columbia Center on Sustainable Investment (2021)
We believe that it is necessary to pay well above the Fairtrade price to ensure decent conditions for coffee farmers.

Direct trade
Why trade directly?
When we trade directly with the coffee farmer, we can best ensure working conditions, quality and traceability.
Through close partnerships, we get to know the people behind the coffee and gain insight into their unique abilities/qualities and challenges.
It's a guarantee for you - because we can ensure quality and traceability. And it's a guarantee for the farmer, because they get a reliable partner who will buy their product and take responsibility for their conditions.

Land grabbing
Why will we never buy a coffee farm?
Since 2000, foreign investors have acquired 26.7 million hectares of land for agriculture worldwide. A study of the economic impact of land grabbing on the livelihoods of nearby communities estimates that the total income loss to these communities is $34 billion worldwide. Source: Globalagriculture.org
We will not participate in that - and that is why we will never buy a coffee farm.
The profits, ownership and value of the land should remain with the local population, so they are the ones who can reap the long-term benefits.