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Together we make a difference

You alleviate poverty

Together we alleviate poverty

Together, we alleviate poverty in the coffee industry by paying coffee farmers well above the market price.

How Clevercoffee does it

3 principles for alleviating poverty

Better payment to the coffee farmer

We pay well above the market price for our coffee beans so farmers get better living conditions and the opportunity to invest in their future.

Full transparency

How we paid coffee farmers in 2024

Coffee	Producer	Amount	Market price	We paid	Increase
Impact No. 01	Sancoffee, Brazil	17,820 kg	* $4.1/kg	$5.4/kg	31%
Impact No. 01 (#2)	Sancoffee, Brazil	16,620 kg	* $5.6/kg	$6.5/kg	15%
Impact No. 02	Cafesmo, Honduras	13,800 kg	$4.3/kg	$6.5/kg	52%
Impact No. 03	Sancoffee, Brazil	1,200 kg	* $4.1/kg	$5.4/kg	31%
Impact No. 03 (#2)	Sancoffee, Brazil	2,400 kg	* $5.6/kg	$6.8/kg	21%
Paulo Afonso	Sancoffee, Brazil	180 kg	$4.4/kg	$8.6/kg	95%
Samambaia	Sancoffee, Brazil	180 kg	$5.6/kg	$10.8/kg	95%
Wildan Mustofa	Frinsa, Indonesia	300 kg	$3.4/kg	$9.6/kg	182%
Frinsa Funk	Frinsa, Indonesia	180 kg	$3.4/kg	$12.6/kg	272%
The Challenge	Rivense, Costa Rica	414 kg	$4.3/kg	$9.4/kg	116%
The Cataract	Rivense, Costa Rica	414 kg	$4.3/kg	$9.4/kg	116%
Mango	Rivense, Costa Rica	414 kg	$4.3/kg	$9.4/kg	116%
Hernandez Pacas	Cafesmo, Honduras	345 kg	$4.3/kg	$10.8/kg	152%
Santos Natural	Cafesmo, Honduras	207 kg	$4.3/kg	$9.9/kg	130%
Misiones Castle	Misiones, Colombia	700 kg	$3.3/kg	$12.9/kg	295%
Misiones Bourbon	Misiones, Colombia	120 kg	$3.3/kg	$8.0/kg	145%
Missions Java	Misiones, Colombia	140 kg	$5.4/kg	$10.5/kg	93%
Weessi Tima	Shakisho, Ethiopia	180 kg	$5.0/kg	$12.8/kg	157%
*ICO Indicator Price for Brazilian naturals

Poverty

More than 5 million coffee farmers live in poverty

No one should make a profit at the expense of the poverty of others.

That's why it's essential that we are 100% transparent at every stage. If your coffee supplier won't tell you what they paid for their coffee beans, then they're probably a part of the problem.

We alleviate poverty by paying more for our coffee. Simply put.

Better payment

Fairtrade is not ambitious enough

Many consumers have the perception that Fairtrade certified coffee helps alleviate poverty.

Unfortunately, research shows that there is no evidence that certifications such as Fairtrade and Rainforest Alliance have any impact on the living conditions of coffee farmers. Source: Columbia Center on Sustainable Investment (2021)

We believe that it is necessary to pay well above the Fairtrade price to ensure decent conditions for coffee farmers.

Direct trade

Why trade directly?

When we trade directly with the coffee farmer, we can best ensure working conditions, quality and traceability.

Through close partnerships, we get to know the people behind the coffee and gain insight into their unique abilities/qualities and challenges.

It's a guarantee for you - because we can ensure quality and traceability. And it's a guarantee for the farmer, because they get a reliable partner who will buy their product and take responsibility for their conditions.

Land grabbing

Why will we never buy a coffee farm?

Since 2000, foreign investors have acquired 26.7 million hectares of land for agriculture worldwide. A study of the economic impact of land grabbing on the livelihoods of nearby communities estimates that the total income loss to these communities is $34 billion worldwide. Source: Globalagriculture.org

We will not participate in that - and that is why we will never buy a coffee farm.

The profits, ownership and value of the land should remain with the local population, so they are the ones who can reap the long-term benefits.

Goals for the future - and how we will achieve them

Action Plan: Alleviating Poverty

More coffee = Bigger impact

We have a model that works really well - but we are still just a drop in the ocean.

Therefore, one of our most important goals is to continue our growth and gain more new customers who will help make a difference in the coffee industry with us.