Kaffeplukkere

Together we make a difference

You alleviate poverty

Together we alleviate poverty

Together, we alleviate poverty in the coffee industry by paying coffee farmers well above the market price.

How Clevercoffee does it

3 principles for alleviating poverty

kaffefarmer

Better payment to the coffee farmer

We pay well above the market price for our coffee beans so farmers get better living conditions and the opportunity to invest in their future.

Full transparency

How we paid coffee farmers in 2024


Coffee

Producer

Amount

Market price

We paid


Increase

Impact No. 01

Sancoffee, Brazil

17,820 kg

* $4.1/kg

$5.4/kg

31%

Impact No. 01 (#2)

Sancoffee, Brazil

16,620 kg

* $5.6/kg

$6.5/kg

15%

Impact No. 02

Cafesmo, Honduras

13,800 kg

$4.3/kg

$6.5/kg

52%

Impact No. 03

Sancoffee, Brazil

1,200 kg

* $4.1/kg

$5.4/kg

31%

Impact No. 03 (#2)

Sancoffee, Brazil

2,400 kg

* $5.6/kg

$6.8/kg

21%

Paulo Afonso

Sancoffee, Brazil

180 kg

$4.4/kg

$8.6/kg

95%

Samambaia

Sancoffee, Brazil

180 kg

$5.6/kg

$10.8/kg

95%

Wildan Mustofa

Frinsa, Indonesia

300 kg

$3.4/kg

$9.6/kg

182%

Frinsa Funk

Frinsa, Indonesia

180 kg

$3.4/kg

$12.6/kg

272%

The Challenge

Rivense, Costa Rica

414 kg

$4.3/kg

$9.4/kg

116%

The Cataract

Rivense, Costa Rica

414 kg

$4.3/kg

$9.4/kg

116%

Mango

Rivense, Costa Rica

414 kg

$4.3/kg

$9.4/kg

116%

Hernandez Pacas

Cafesmo, Honduras

345 kg

$4.3/kg

$10.8/kg

152%

Santos Natural

Cafesmo, Honduras

207 kg

$4.3/kg

$9.9/kg

130%

Misiones Castle

Misiones, Colombia

700 kg

$3.3/kg

$12.9/kg

295%

Misiones Bourbon

Misiones, Colombia

120 kg

$3.3/kg

$8.0/kg

145%

Missions Java

Misiones, Colombia

140 kg

$5.4/kg

$10.5/kg

93%

Weessi Tima

Shakisho, Ethiopia

180 kg

$5.0/kg

$12.8/kg

157%
*ICO Indicator Price for Brazilian naturals

Poverty

More than 5 million coffee farmers live in poverty

No one should make a profit at the expense of the poverty of others.

That's why it's essential that we are 100% transparent at every stage. If your coffee supplier won't tell you what they paid for their coffee beans, then they're probably a part of the problem.

We alleviate poverty by paying more for our coffee. Simply put.

fairtrade, markedspris, CleverCoffees betaling

Better payment

Fairtrade is not ambitious enough

Many consumers have the perception that Fairtrade certified coffee helps alleviate poverty.

Unfortunately, research shows that there is no evidence that certifications such as Fairtrade and Rainforest Alliance have any impact on the living conditions of coffee farmers. Source: Columbia Center on Sustainable Investment (2021)

We believe that it is necessary to pay well above the Fairtrade price to ensure decent conditions for coffee farmers.

Direct trade

Why trade directly?

When we trade directly with the coffee farmer, we can best ensure working conditions, quality and traceability.

Through close partnerships, we get to know the people behind the coffee and gain insight into their unique abilities/qualities and challenges.

It's a guarantee for you - because we can ensure quality and traceability. And it's a guarantee for the farmer, because they get a reliable partner who will buy their product and take responsibility for their conditions.

Land grabbing

Why will we never buy a coffee farm?

Since 2000, foreign investors have acquired 26.7 million hectares of land for agriculture worldwide. A study of the economic impact of land grabbing on the livelihoods of nearby communities estimates that the total income loss to these communities is $34 billion worldwide. Source: Globalagriculture.org

We will not participate in that - and that is why we will never buy a coffee farm.

The profits, ownership and value of the land should remain with the local population, so they are the ones who can reap the long-term benefits.

Goals for the future - and how we will achieve them

Action Plan: Alleviating Poverty

More coffee = Bigger impact

We have a model that works really well - but we are still just a drop in the ocean.

Therefore, one of our most important goals is to continue our growth and gain more new customers who will help make a difference in the coffee industry with us.

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