Coffee free from exploitation
Our promise
Our promise
Together we will abolish poverty in the coffee industry and stop the exploitation of coffee farmers worldwide.
Driven by a purpose
We are not a coffee company that cares about responsibility. We are a responsible company that cares about coffee.
How CleverCoffee does it
3 principles for a better coffee industry
Impact we are proud of
Highlights from 2025
20.3% better pay
In 2025, we paid coffee farmers 20,3% above the market price. This corresponds to 366.565 DKK in total additional payment. That same amount could pay 13 coffee farmers in Honduras a living wage for a whole year.
Alleviating poverty
70.6% less CO₂ from roasting
We have reduced CO₂ emissions from our coffee roasting by 70.6% compared to the industry standard. This is the result of a more energy-efficient roasting process and the continuous optimization of our production.
17,500 trees in Honduras
With your help, we are planting 17,500 trees on coffee farms in Honduras. 1,750 of them are fruit trees – which cost a little more – but which the farmers can use as a secondary source of income.
Planting trees in Honduras
93,58% direct trade
By trading directly with coffee farmers, we eliminate middlemen and ensure fair conditions for the farms. Our goal is to lift coffee production out of poverty and create a more sustainable future for everyone.
Direct trade
Read more
Our policies
Transparency Report 2025
Read our latest report
Grab a cup of coffee and take a look at our latest report. Here you will gain insight and knowledge about the coffee industry - and how CleverCoffee is changing it.