
From Poverty to Prosperity
From poverty to prosperity
How are income and risks distributed in the coffee industry? The topic covers income, access to education, and the opportunity to create a secure future.

A cooperative in Brazil faces different challenges than a coffee importer in the USA or a roastery in Fillerup.
That is why we need perspectives from those who grow the coffee, those who trade it, and those of us who roast it.
By sharing our experiences, we can identify connections that we might miss from our own part of the industry.
We do not need to share the same daily lives to learn from one another.

Unpredictable weather, price pressure and social inequality make it difficult for many coffee farmers to plan and develop their farms.
We are working to make a difference for farmers through long-term relationships, payments above market price and transparency... But the challenges extend beyond our own business.
It is not particularly effective if everyone tries to reinvent the wheel.
So why not learn from each other instead?

The ambition is to develop recommendations and common working methods that the entire coffee industry can use in their daily work.
We may still be able to make a difference if we simply continue working as usual.
But perhaps we can make an even greater difference together with others.
There is a lot of work ahead of us. Here are the first two themes the coalition is delving into:

From Poverty to Prosperity
How are income and risks distributed in the coffee industry? The topic covers income, access to education, and the opportunity to create a secure future.

Purpose-Led Coffee Workforce
The theme is about learning, professional development, and employees' understanding of how their work fits into the rest of coffee's journey from farm to cup.