Coffee
IMPACT
The IMPACT series is our answer to responsible coffee – or delicious and responsible hot chocolate.
The Responsible Choice
Responsible Coffee – What Does That Mean?
Sustainability is a bit of a tricky word. It is used a lot in everyday speech but it has become a rather imprecise word – just like when you use the word "green". We know what you're talking about... sort of.
So instead of using an ambiguous, imprecise word, we talk about responsibility instead. And then we tell you what we think is responsible. This way there's not much room for confusion and the bottom line is clear.
Our responsibility entails that we deal directly with farmers and pay them a decent price that can atually cover their living expenses. We think this is incredibly important because the work that the farmers do is the reason why we can exist at all, and they deserve to be paid a proper price for their important work.
We, of course, also care about the climate. This means that we buy coffee that is grown in ways that do not worsen the climate. It is seen, for example, in coffee, which is cultivated or naturally grows in agroforestry rather than cleared agriculture. When the coffee is grown in agroforestry, it is shade-grown, which gives some very specific (and delicious) flavour notes to the coffee and increases biodiversity in the area.
In addition, we also work to reduce our own climate footprint. It helps that we look at our CO2 emissions every year and find out how we can reduce it. One of the reasons why our CO2 emissions are low is, among other things, that we always send our coffee on cargo ships rather than planes. The CO2 emissions are much lower that way - and we can bear waiting a few weeks longer for the coffee.
specialty coffee
Responsible Specialty Coffee
All our coffees are specialty coffees, and this also applies to the IMPACT series.
The term "specialty coffee" covers the quality of the coffee. Specialty coffee is coffee that has been grown, harvested, processed and roasted thoughtfully and carefully.
The quality of specialty coffee is based partially on a cupping scale with points from 1-100 created by the Specialty Coffee Association. When a coffee scores over 80 points on the cupping scale, it is defined as specialty coffee.
And all our coffees do that – including the IMPACT series.
IMPACT No. 01
Organic Coffee
Great taste and organic quality makes this coffee a real crowd pleaser.
IMPACT No. 02 is Certified Organic coffee, which means that it is completely free of synthetic fertilisers and pesticides. It is also shade-grown in the mountain forests of Honduras, which takes the nearby agriculture into account and promotes biodiversity. The shade cultivation gives a nice taste to the coffee too.
We trade IMPACT No. 02 directly with the agricultural cooperative Cafesmo in Honduras. This means that we avoid the middleman and at the same time can ensure a responsible payment to the cooperative and full transparency.
IMPACT No. 02
Økologisk kaffe
Fantastisk smag og økologisk kvalitet gør denne kaffe til en ægte crowdpleaser.
IMPACT Nr. 02 er Certified Organic, hvilket betyder, at den er helt fri for syntetisk gødning og pesticider. Den er ovenikøbet skyggedyrket (shade-grown) i bjergskovene i Honduras, hvilket tager det nærliggende landbrug i betragtning og fremmer biodiversitet. Skyggedyrkningen giver en dejlig smag til kaffen også.
Vi handler IMPACT No. 02 direkte med landbrugskooperativet Cafesmo i Honduras. Dette betyder, at vi undgår mellemmanden og samtidig kan sikre en ansvarlig betaling til kooperativet og fuld gennemsigtighed.
impact chocolate powder
Organic Chocolate With IMPACT
CleverCoffee now has its very own chocolate powder. It is organic and made from 55% cocoa from Ecuador. The cocoa beans are grown in agroforestry where the cocoa plants stand in the shade of other trees. This entails better conditions for the local animal and plant life.
To fight poverty and ensure proper payment, the cocoa is traded directly with the cocoa farmer.
Our IMPACT Chocolate Powder is made in collaboration with Mellow. Mellow is committed to promoting positive change. They focus on ethical procurement, fair labor practices, reducing environmental damage and delivering clean and healthy chocolate.
