A coffee partner with long-term plans.
For you as a coffee customer, the certification says something about the business partner you choose: We want to develop our business with consideration for people, quality, and the relationships it is built on.
In 2025, we became the first company in Europe to be recognized as a Designated Evergreen by the American Tugboat Institute. We are proud of this.
The recognition is about building a privately owned company with a clear purpose and long-term growth.
What does that mean for you as a customer?
Evergreens 7 principles
Purpose
To have a motivating and driving purpose for existing - a guiding star
Endurance
To have the ambition and willpower to overcome challenges along the way
People first
To have high employee satisfaction - teamwork makes the dream work
Private
Using one's position as a private company to think more long-term
Profit
To earn money so we can remain independent and pursue our purpose
Stable growth
Having the discipline to act in accordance with long-term, stable, and natural growth
Sensible innovation
Daring to try to become better through new ideas and innovation
We have plans. Also in 100 years.
We want to continue roasting coffee for many years to come. But we also want to be able to recognize the company we have built when we get there.
That is why it matters how we grow.
That we have the time to do things properly, take care of our employees, and stay true to our purpose when we make decisions.
Designated Evergreen is, in short, an acknowledgment of that approach.
"The Evergreen certification is a pat on the back for companies that believe it is possible to create long-term growth - while also taking responsibility for people and the planet."
It must be possible to make a living growing coffee.
We need to make money to be able to keep buying good coffee, pay extra for quality, and develop our collaboration with the farmers. That is why profit makes sense as one of Evergreen's seven principles.
After all, coffee farmers need to be able to make a living growing coffee. Yet, poor pay for coffee farmers is still a fundamental problem in the coffee industry.
We want to help change that. That is why 93.58% of our coffee was sourced directly from coffee farmers in 2025, and we pay extra for quality.
Shall we think long-term together?
We would love to earn the opportunity to be your coffee partner. Perhaps even for many years to come.
It starts with getting to know your daily routine and finding a coffee solution that suits you—even as your needs change.
Let’s have a chat. We’d love to do it over a cup of coffee—it’s on us!