Poster - Taste calls the shots

For us, transparency starts with flavor clarity. If the origin of any given coffee isn't imminent in the taste, we lose interest.
We encourage direct trade, but only where we can develop a long-term relationship with the coffee farmer. The only certifications we aim for are the ones that make sense – this could be organic and 4C farming. We aim for it but none of this matters if the taste isn't exceptional.