
CleverCoffee
Cascara - Honduras
Fantastically sweet and refreshing cascara from Honduras, produced by Hidardo Hernandez, who, unlike most, treats the cascara as a valuable product – and you can taste it.
Cascara can help create extra value and less waste in coffee production for coffee farmers, and we would like to support that.
- Balanced sweetness and acidity with notes of rose hip, hibiscus and lemonade
- Residual product from the production of coffee
Omni-roasted coffee beans - brew any way you like
CleverCoffee is a B Corp
The coffee you buy at CleverCoffee leaves a well-documented, positive imprint on the world.
When CleverCoffee became B Corp certified in 2021, it was with a score of 88.2.
In 2025 - four years later - we have almost doubled our score to 154.6 points.
This means that CleverCoffee has the highest score among all coffee companies in the EU - and the second highest score for all companies in the Nordic region.
In our opinion, B Corp certification is the world's most stringent independent certification, guaranteeing that you buy your coffee from a responsible company.
As a customer at CleverCoffee, you contribute to ensuring that coffee farmers can live a life above the poverty line and that they can afford to develop their farms so that they have a long-term source of income.
In addition to contributing positively to the living conditions of coffee farmers, CleverCoffee's B Corp certification is your assurance that we are always transparent and have a drastically reduced climate impact.
What was our score?
With our 2025 recertification we received the following score:
- Governance 19.5
- Workers 25.5
- Community 32.5
- Environment 73.4
- Customers 3.6
Total: 154.6
Documentation
Direct Trade – No Middleman
We know our coffee farmers personally because we trade directly with them. This gives us a highly transparent value chain without unnecessary intermediaries.
It provides you with added assurance and brings you closer to the farm.
Direct trade means, among other things:
- More transparency
- More traceability
- Better payment to the coffee farmer
The vast majority of our coffee is purchased directly from the farmers. In 2024, 98% of our coffee was sourced through direct trade.
By cutting out the middleman, we know exactly where the money goes, ensuring that as much as possible ends up with the farmer — who has been underpaid for more than 40 years.
Direct trade allows us to better ensure quality and accountability at the source. At the same time, farmers gain access to valuable insights about the European market, new EU regulations, and more, through our partnership.
With direct trade, we achieve a much higher degree of transparency and traceability — something that’s crucial when it comes to documenting farming methods, working conditions, and whether a particular coffee has contributed to deforestation.
This coffee is certified organic.
...so it is grown in a way that is particularly gentle on nature and people.
What does that mean?
- No synthetic pesticides
- No artificial fertilizer
- No genetically modified organisms (GMO)
The coffee is certified locally where it is produced and subsequently certified here by the Danish Food Agency as DK-ØKO-100.
Organic is not without costs for coffee farmers, who already have very poor conditions. Read here about the dilemma of organic certification.
Documentation
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