IRM Atlas - Our new coffee roaster
Listen as CleverCoffee's CEO, Lars Frello, talks about our new coffee roaster – and how it opens up new possibilities for even higher quality and greater responsibility.
1/3: We've got a new coffee roaster!
Hear about the thoughts behind the investment, and how the new coffee roaster gives us greater capacity and better opportunities for the future.
2/3: Why we changed coffee roaster
Hear Lars Frello elaborate on the reasons behind switching to the new coffee roaster and how it impacts our production capacity.
3/3: New coffee roaster. Even better coffee
Hear what distinguishes the new coffee roaster from the old one – and how the new technology gives us even better control over the roasting and the quality in the cup.
The acquisition of IRM Atlas is supported by
European Agricultural Fund for Rural Development (EAFRD)
LAG Odder-Hedensted has supported CleverCoffee's investment in an IRM Atlas coffee roaster.
With this support, CleverCoffee can take the next step from medium-scale production to a larger and even more responsible coffee production. The new coffee roaster provides both increased production capacity and access to the latest roasting technology, which enhances the quality in the cup and creates better conditions for responsible growth.
This investment allows us to help even more businesses and coffee lovers with responsibly produced quality coffee.