CleverCoffee has a new design, and from today, you will encounter it on our website, on our bags, and in everything we send out.
Two sides of us that you will benefit from every day
We have put a lot of thought into our new logo. It brings together two sides of us that work in harmony in everything we do.
One side is the square, the stringent, and the data-driven. This is why your coffee always tastes the same, your machines keep running,
and you can track your consumption and see exactly what the farmer has received—in black and white.
In short: operational reliability you can count on.
The other side is the rounded, the personal, and the human. This is why you can expect competent advice from people who are truly passionate about coffee, and fast service when things get urgent. We guarantee that there is a real person on the other end.
It is the balance between the two that makes us a partner and not just a supplier. Decency and business go hand in hand.
Warm colors and a bean with a story
The colors are warm and natural, with a deep terracotta at the forefront. We have consciously moved away from the classic coffee colors to land in a place that feels more contemporary and more sensory.
And then there is the bean. It is drawn like an old-fashioned botanical print and follows us all the way through, from bag to screen, as a small tribute to the craftsmanship and expertise behind every cup.
Same quality. Higher ambitions
The quality is as it has always been, and it will continue to be our focal point. We are passionate about coffees from selected farms, we offer top-class equipment, and we provide service that aims to be the best in the world.
But we want more than that. We want to raise the standard for what good coffee looks like in a workplace and make a real difference all the way back to the farms where the beans grow. That is the direction we are building towards.
Responsibility is the foundation of it all. We are a B Corp with the highest score of any coffee company in the EU, and that obligates us to keep raising the bar.
The old logo isn't saying goodbye just yet
You will still come across the old logo here and there, in an image, a PDF, or similar. We will replace these as quickly as we can, while we roast plenty of good coffee and install new machines for our great customers. So please bear with us if the old and the new live side by side for a while longer.
So yes, we look different. But the coffee, the people, and the service are exactly as you know them. It is only the expression that is new.
