CleverCoffee's Opinions on Certification
We Think a Little Differently
It can be confusing to figure out what all the different certifications mean when talking about sustainability.
We have an approach to it that is perhaps a little different from others in the industry. We are a responsible and transparent coffee roastery that has chosen to go all-in on fighting poverty in the coffee industry and taking care of our planet.
Which is why we would like to tell you a little more about how we approach certifications.
Fairtrade Is Not Ambitious Enough
Our coffee does not carry the Fairtrade logo because it does not fit in with our values and quality standards. Our standard is higher.
Instead, we have signed The Pledge and have our coffees registered with the independent organisation Transparent Trade Coffee.
They raise the bar for transparency in the trade in specialty coffee, and this means that roasters who buy directly through the farmer pay significantly more for the coffee than if they buy through Fairtrade.
We guarantee that.
Part of the Movement
At CleverCoffee, we are proud to be part of the B Corp movement. It is reserved for a few strong-willed companies who dare to take the extra step and let sustainability and responsibility be the basic elements of their business.
As a customer with us, you are part of the movement!
Every year we publish a Transparency Report, which gives our customers the opportunity to fully dive into our work with the farmers, our work in the roastery and our work with our customers. We do this because we believe it is important to be transparent in our business.
Highlights from this year's report 2023:
We reduced our carbon emission per kilo coffee by 18%.
We're planting a forest in collaboration with one of our direct trade partners.
We have increased the amount of directly traded coffee from 80% to 89% in 2023.
A look at our brand new product: coffee cherry tea – better known as Cascara.
You can also read in-depth articles with our reflections on agroforestry and land-grabbing
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